Houston Chapter External Communication

External Communication– (Chair of Communication – Sandra Thomas)

The Communication Committee is purpose is to oversee and manage the communication of the Chapter’s initiatives and events to the public.  Work closely with the National office and chapters within AABE© Southwest Region.

  • Open doors by connecting with media outlets (print, radio & television), seek strategic avenues for the announcement and marketing of Chapter’s event.

  • Be a sounding board for event coordinator(s), by offering feedback and suggestions.

  • Do research on target audiences to focus and improve marketing strategies.

  • Gather intelligence on what other organizations and AABE chapters are doing to help staff stay abreast of important trends or developments.

  • Fundraise by speaking publicly and privately with others about the organization’s good work  

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